While many women balk at adding yet another product to their morning routine, taking that extra minute to apply the right makeup Primer is the key to achieving flawless makeup and long lasting application.
When choosing a Primer, take care to find one that doesn't contain ingredients such as wax, polymers, petroleum based oils or silicones and try to avoid any products containing cyclomethicone and dimethicone. They might feel soft and silky on the skin but these silicone emollients and binding agents coat the skin trapping anything beneath the surface, clogging pores and inhibiting the skin's ability to breathe.
You can achieve that perfect canvas by infusing your skin with a veritable feast of delectable certified organic ingredients such as aloe vera, macadamia oil, shea butter and oils of rosehip, evening primrose, hazelnut, avocado and apricot. The silky smooth Inika Pure Primer is extremely lightweight and hydrating and helps to soothe the skin, calm redness and discoloration, smooth fine lines, wrinkles and uneven texture, diminish the appearance of large pores and improve the staying power of your makeup. One gentle pump of Pure Primer massaged into the face and décolletage prior to makeup application is all you need!
Until as late as 1995, makeup Primers were the domain and 'top secret' weapon of models, makeup professionals and photographers ... nowadays we can give them all a run for their money!
Rose
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