The Inika Blog

Wednesday, March 10, 2010

Why You Should Use A Makeup Primer


While many women balk at adding yet another product to their morning routine, taking that extra minute to apply the right makeup Primer is the key to
achieving flawless makeup and long lasting application.

When choosing a Primer, take care to find one that doesn't contain ingredients such as wax, polymers, petroleum based oils or silicones and try to avoid any products containing
cyclomethicone and dimethicone
.  They might feel soft and silky on the skin but these silicone emollients and binding agents coat the skin trapping anything beneath the surface, clogging pores and inhibiting the skin's ability to breathe. 
 
                             
                            

You can achieve that perfect canvas by infusing your skin with a veritable feast of delectable certified organic ingredients such as aloe vera, macadamia oil, shea butter and oils of rosehip, evening primrose, hazelnut, avocado and apricot.  The silky smooth Inika Pure Primer is extremely lightweight and hydrating and helps to soothe the skin, calm redness and discoloration, smooth fine lines, wrinkles and uneven texture, diminish the appearance of large pores and improve the staying power of your makeup.  One gentle pump of Pure Primer massaged into the face and décolletage prior to makeup application is all you need! 

Until as late as 1995, makeup Primers were the domain and 'top secret' weapon of models, makeup professionals and photographers ... nowadays we can give them all a run for their money!


 Rose

Tuesday, March 09, 2010

Our Beautyheaven Glosscars Win!


Hollywood might have the Oscars but only beautyheaven
has the Glosscars!  This is the time of year when
bonafide beauty buffs celebrate the best of the best in every facet of beauty and cast their votes for their favourite products.  With the ballots now closed and without further ado, we are delighted to announce that Inika has taken out the beautyheaven 2010 Glosscar - Best New Illuminator for our new Light Reflect Highlighting Creme!
 

                                          

Here's why our 100% natural Light Reflect Highlighting Creme is a winner according to only one of many entries ... 

       "This is my favourite product in the whole of the Glosscars list.  I love
         this cream, it is very versatile.  It is easy to use on cheek bones, brow
         bone and even a little bit blended all over the face to give a beautiful
         glow.  The cream is very hydrating and makes my skin feel great too.
         Great ingredients as well."
         Jane

So if you're wondering what all the fuss is about, your timing couldn't be better as the Glosscars award coincides with the release of our new 
Radiant Duo!  This fabulous combo just happens to contain our little 'star' and another up-and-coming nominee, our nourishing and hydrating certified organic Lip Whip in the most divine shade of Apricot.  Both products are full size and available beautifully gift boxed at the amazing price of only $39.95! (Recommended retail $60.90)

We know you too will soon discover why beautyheaven continues to choose and recommend Inika as one of their all-time favourites!
                             
Monday, March 08, 2010

Thought For The Week

 



Friday, March 05, 2010

Friday Beauty Archives .. Timeless Elegance From The 1953 Oscars

   
                            
                                  
         "I never thought I'd land in pictures with a face like mine."
                                           -  Audrey Hepburn  -

As Tinseltown gears up for the 82nd Academy Awards ceremony, we'd like to devote our Friday Beauty Archives to the sensational Audrey Hepburn ~ devoted mother, award winning movie star, fashion icon, environmentalist, humanitarian, animal rights activist and philanthropist. 

With her trademark thick yet very defined brows, black velvet false eye lashes (one of her well kept beauty secrets),  perfectly lined smokey eyes and darker than usual matt ruby lips, Audrey was luminous in an elegant white flower-patterned Givenchy gown to receive her  Oscar at the 26th Academy Awards for 'Best Actress in a Leading Role' in the romantic comedy Roman Holiday. During her lifetime she received a further four Oscar nominations including one for her role in everyone's favourite, Breakfast at Tiffany's (1961).  Following her passing in 1993, The Academy posthumously awarded Audrey the Jean Hersholt Humanitarian Award, given to an individual in the motion picture industry whose humanitarian efforts brought credit to the industry.

As a leading actress during the 1950's and 60's, Audrey was much loved by audiences everywhere and is still considered one of the greatest female stars, voted 'most beautiful woman of all time'  by the readers of New Woman magazine in 2006.  Besides her acting career, Audrey served as UNICEF Goodwill Ambassador from 1988 right up to her passing at the age of 63.  Apart from her many accomplishments, there are few who can rival her timeless beauty, grace and compassion and her classic look of simplicity and elegance will never go out of style! 

The iconic little black dress, famously worn by Audrey in Breakfast At Tiffany’s and also designed by Givenchy, was sold under the hammer in 2006 for a record £410,000.  Christie’s auction house in London sold the dress to an anonymous telephone bidder for almost six times the original estimate.  Hailed as a piece of movie history, the sleeveless shift went for the highest amount ever paid for a film gown and the money raised from the sale of the LBD went to a great cause – helping underprivileged children in Africa.  Quite a legacy!

Have a great weekend everyone.

The Inika Team

Wednesday, March 03, 2010

Who's Talking About Inika?

                                   

                                  

Better still .. .  Who's not talking about Inika at the moment!

If you're a regular reader you will know that we have been nominated for a very prestigious award by
marie claire magazine for our certified organic Liquid Mineral Foundation.  What we haven't told you is that one of Australia's leading online beauty destinations, Beautyheaven, has handed Inika an incredible 6 nominations in their 2010 Glosscars for Best New Eyeshadow, Best New Lip Gloss, Best New Blush, Best New FoundationBest New Illuminator and  Best New Primer

On top of all the awards excitement, we also feature prominently in the March issue of 4 fabulous magazines!

March Vogue, with
Abbey Lee Kershaw on the cover, features 'Glamour That’s Good For You' in their Health section.  The article applauds Inika as a Company that fits this description perfectly and might explain why we've had such a huge rush on our gorgeous Electric Red vegan Lipstick
    
     
"What we put onto our bodies has as great an impact on our health
      as what we put into our bodies.  Inika was co-created by Miranda
      Bond who overcame severe endometriosis by eliminating her use
      of synthetic chemical-based beauty products.  Inika is an Australian
      100 percent natural make-up brand that uses mineral, vegan and
      organic ingredients.  Inika products are also non-comedogenic,
      which means they won't clog pores making them an ideal solution
      for women with sensitive skin."
      Vogue.
 
Australia has a brand new health magazine on our news stands.  Shape, a popular American health and fitness mag has arrived on our shores and the debut March/April issue features Kristy Hinze on the cover and our mineral eyeshadows as their choice for healthy yet heavenly, bold eye colours. 

Cosmopolitan did an exclusive shoot with a very grown-up looking Nicole Ritchie on the cover of their March issue.  In their Beauty Section under 'Fast Glam - Make your eyes pop with a touch of gold,' Inika Gold Dust mineral eyeshadow was their choice for sensitive peepers or those looking for glamorous chemical-free eye makeup.    

Bride To Be is Australia's number one bridal magazine and with more than 40 years in the business, always presents the latest in wedding styling and the hottest bridal fashion and bridal beauty trends.  We are extremely proud that our certified organic Pure Primer and certified organic Liquid Mineral Foundation were chosen as the Editor's Eco-Glam favourites! 

To view full articles, click on the individual magazine covers above.

Tuesday, March 02, 2010

Tell a Friend ~ Monthly Gift Draw ~ February 2010

                           
                                            To

Joanna Townsend, the winner of our Tell a Friend Monthly Gift Draw for February! 

Joanna introduced a friend to Inika through our fun, easy and rewarding 
Tell a Friend program and automatically went into our February draw to win $100 worth of Inika cosmetics! 
Joanna wasn't our only winner in February as many Inika devotees introduced their friends and family to Inika through Tell a Friend and they were able to receive a sensational *20% off their first Inika order!

If you would like to be part of this month's gift draw to win $100 worth of the world's most glamorous, 100% natural cosmetics that are actually good for your skin and the environment ...  just click here to get started.

The lucky winner of our March gift draw will be announced on The Inika Blog on Thursday 1 April 2010.

Good luck everyone!

Sharing is caring, and after all … Isn’t that what good friends are for?
 

* Please note that the 20% Tell A Friend discount is a one- off’ offer redeemable by family and  friends on orders placed after opening your thoughtful email. Offer excludes already heavily discounted products in the Special Offers category. 

Monday, March 01, 2010

Thought For The Week & Following The Winter Olympics

 




Wednesday, February 17, 2010

Dear Inika ...


© PhotoXpress.com

We recently received a lovely 'thank you' note from Brenda, the winner of our Tell a Friend Monthly Gift Draw for January 2010.

Brenda introduced some of her friends to Inika through our fun, easy and rewarding 
Tell a Friend program and automatically went into our January draw and won $100 worth of Inika cosmetics!  With Brenda's kind permission, we'd like to share her comments with you.

            "I was the excited winner of your monthly draw and chose a
             starter pack.  I just wanted to say that this is the best make up
             I have had in a long time, so easy to use and looks so good on!
             It's amazing how little you need to use and how long even a small
             pot will last.  I have looked up my local stockist and they will be
             receiving lots of regular visits from me.
 
            Thanks for holding such a great competition as it allowed me to
            try your products and find out how great they really are.  Thank 
            you xxx "
         Brenda

We are so appreciative that Brenda took the time to write and as she is new to the brand, we are excited to welcome her into the Inika family!

If you would like to be part of this month's gift draw to win $100 worth of the world's most glamorous 100% natural cosmetics that are actually good for your skin and the environment ... it's quick and easy to join in the fun ... just click here to get started.

The lucky winner of February's gift draw will be announced on The Inika Blog on Monday 1 March 2010.

 

Tuesday, February 16, 2010

Inika is a marie claire Awards Finalist!

 

                                 

We have some very exciting news!  Inika is absolutely thrilled to be nominated as a finalist for the prestigious 2010 Prix de marie claire de la Beauté Awards - Best Make-Up Product (Splurge) category for our revolutionary Certified Organic Liquid Mineral Foundation!

This is the makeup equivalent of being nominated for an Oscar as Inika competes alongside international giants such as Chanel, Dior, Guerlain and with brands that have been established in Europe and the USA forever.  This is just so exciting for our home-grown and 100% natural cosmetic brand and truly is a case of David taking on the established Goliaths of the makeup world!  Needless to say, we are very proud to be carrying the flag for Australia in this prestigious awards category.

marie claire
 are also inviting everyone to participate in their 2010 Prix de marie claire de la Beauté Readers' Choice Awards where you have the chance to win $1,000 simply by voting online for your favourite beauty products.  Of course we would love your support in the Best Make-up Product (Splurge) category, and, if you are planning to vote, please send us a copy of your entry and you will also have a separate chance to win $500 worth of your favourite cosmetics compliments of the Inika Team!

 

Once you have completed the required fields, and before you hit the Submit button, simply copy and paste your entry into an email and forward to us at info@inika.com.au then go ahead and submit your entry to marie claire.

                                        
ENTER HERE
!

Competition closes
March 2, 2010.

Good luck everyone and thank you for your loyalty and support of our Australian owned and made Inika brand!

Monday, February 15, 2010

Thought for the Chinese New Year