About INIKA

INIKA. Pure. Natural. Flawless. The organic make-up brand, trusted worldwide and the make-up choice for stylishly natural women everywhere. Winner of over 35 cosmetic awards, outperforming even non-organic brands; INIKA has smashed the myth that natural make-up has to compromise on performance or fashion. Certified organic, vegan, halal, and cruelty-free.

INIKA began in 2006 with a natural drive and passion: We wanted to produce gorgeously natural cosmetics that people would fall in love with. And, we wanted to prove to the world that natural make-up didn't have to compromise on performance or fashion.

Since then, our organic make-up has won over 35 awards for product excellence and innovation, even beating big name brands in open categories. And INIKA’s full natural makeup range is now sold in more than 25 countries around the world.

INIKA has also been awarded one of the highest safety ratings in the world by the EWG (Environmental Working Group) and is committed to maintaining our Certified Organic, Cruelty-Free, Halal and Vegan status.

Our ingredients promise

We guarantee our products are free of the following ingredients:

  • No petrochemicals, synthetic substances or mineral oils
  • No ingredients of animal origin
  • No talc or bismuth oxychloride
  • No parabens (Butylparaben, Ethylparaben, Methylparaben, Isobutylparaben and Propylparaben)
  • No harmful fillers
  • No genetically modified ingredients
  • No fragrances or colour components of non-organic or synthetic origin
  • No anti-microbial agents produced from non-organic sources
  • No chelating agents based on EDTA and its salts
  • No fatty chain source material of petrochemical origin
  • No sulphonation, ethoxylation or propoxylation
  • No alkyl sulphates (eg. sodium lauryl sulphate, sodium coco sulphate, ammonium lauryl sulphate)
  • No alkyl ether sulphates (eg. sodium laureth sulphate, ammonium laureth sulphate)
  • No polyethylene glycol (PEGS)
  • No polysorbates (eg. polysorbate 20)
  • No ethanolamides (eg. cocamide DEA, cocamide MEA)
  • No chemically synthesized sunscreens
  • No potentially harmful preservatives such as parabens and sodium benzoate
  • No gluten or lactose

We ensure all of the cosmetics and personal care products made by our company will meet the standards and deadlines set by the European Union Directive 76/768/EEC to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects.

Join our organic revolution

Choose INIKA and choose 100% natural and ethical cosmetics for truly beautiful skin.


Truly natural | Truly perform | Truly stylish | Truly good | Truly INIKA

INIKA is Certified Organic by Australia’s Organic Food Chain. When you see this symbol on your INIKA box, it is your guarantee that the product contains a minimum of 70-95% certified organic ingredients.
INIKA’s tubes, pots and brushes are made from recycled materials and all INIKA packaging is recyclable.
INIKA is registered with the UK Vegan Society. We guarantee that INIKA products contain no animal derivatives.
INIKA is 100% Certified Halal with the Australian Federation of Islamic Councils.
INIKA is 100% Certified Cruelty Free with Australia’s Choose Cruelty Free Organisation.
INIKA’s Eye, Brow and Lip Liners are made from organic ingredients and meet the strict guidelines of manufacturing as specified by Italy’s certifying body, Organic Cosmetic.
As a Truth in Beauty brand, we guarantee our products are SAFE, NATURAL, ETHICAL and ENVIRONMENTALLY CONSCIOUS.
To become certified to NSF/ANSI 305, our Ultimate Lip Balm underwent a thorough review by an accredited organic certifying organization to verify our product formulation contains at least 70% organic content by weight. By the end of the review, our Ultimate Lip Balm was found to contain 82% organic content by weight.