Our Philosophy
PURE WITH PURPOSE
Pure Product
More than clean. We are PURE.
We’ve taken a modern and organic approach that replaces standard beauty products with something naturally extraordinary.
We believe it’s important to know what you are putting on your skin, which is why we pride ourselves on creating 100% natural products that are effective and completely free of synthetics.
We are the highest certified beauty brand worldwide. These small logos mean a great deal and we work hard to maintain them.
Pure Planet
It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment.
We are proudly leading the way in sustainable beauty, being the first certified plastic neutral makeup brand globally.
90% of our packaging is made from sustainable & reusable materials
We have minimised our virgin plastic use by 84%, from 8.1 to 1.3 tonnes.
We work with charities to collect and repurpose 4.7 tonnes of plastic in 2022. This plastic is then repurposed and made into fence posts to help rebuild communities effected by flood, fire & drought.
Pure Performance
We prove that 100% natural does not compromise on quality or performance.
Backed by clinically proven results:
Our makeup range is infused with pure botanical extracts and rich mineral pigments, providing skincare benefits to the skin.
Our Phytofuse Renew™ skincare range contains up to 5% active botanical ingredients and has been independently tested for clinical performance in anti-ageing, hydration and skin firming.
INIKA has received over 100 industry awards for product excellence and innovation and thousands of 5-star consumer reviews.